Vedic Wisdom to Corporate Excellence : A Paradigm Shift and Holistic Perspective

Abstract

Purpose: The objective of the paper is an attempt to integrate the basic principles of Vedic management and corporate social
responsibility, to create new perspectives in Corporate Veda, with an insight into human nature through concept of gunas
such as tamas, rajas and sattva, leading to a spiritual relationship management that inspires and makes the subordinates work
with vision.