Global Journal of Enterprise Information System
Pioneer in Applying Modern Technology to the Ancient Science of Ayurveda
Well-known Personality in a Technical World and Information System
Leader of a Strategic Research Cluster and has a Strong Track Record of Programmatic Research based around his Interest in Information Technology Evaluation
Securing IT Infrastructure – A Complete Solution
Marketing Audit and Auditing: Diagnosis through Intervention
Today's world is a dynamic world where everything changes very rapidly. Among all the walks of life, business world is especially changing very fast. To keep pace with this ever changing dynamic business world, every company or firm must make optimum uti- lization of its limited resources. Therefore, it is necessary that they closely observe the changes occurring in market regularly and makes appropriate changes in their marketing policies in accordance with these new trends in market to enhance its market share. One of these techniques helps to improve the performance of marketing division and enhancing the market share of the company is Marketing Audit. In the present study, an attempt has been made to find out the role of marketing audit in the success of a com- pany. It has also been tried to check out that how far the recommendations made by the marketing auditor have bken adopted by the company.
Audit, Change, Diagnosis, Marketing, Prognosis, Segment, Strategy
Impact of WTO’s AOA on India’s Trade in Agriculture
The agreement on agriculture (AOA) forms a part of the final act of the Uruguay round of multilateral trade negotiation, which was signed by the member's countries in April 1994 at Marrakesh, Morocco and came into force on 1st January 1995.for the first time, agriculture features in a major way in the GATT round of multilateral trade negotiations. Although the original GATT- the prede- cessor of the World Trade organization (VVTO) applied to trade in agriculture, various expectations to the disciplines on the use of non-tariff measures and subsidy meant that it did not do so effectively. The Uruguay round agreement sought to bring order and fair competition to this highly distorted sector ofworld trade by establishment of a fair and market oriented agriculture trading sec- tor. Therefore the formation of the world trade organization (WTO) in January 1, 1995 as a successor organization for the General Agreement of Tariff and Trade (GATT) was watershed event in the history of global trade reform.
Impact of Emotional Intelligence in Indian Retail Banking Industry: Challenges and Opportunities
The banking industry in India has a huge canvas of history, which covers the traditional banking practices from the time of Britishers to the reforms period, nationalization to privatization of banks and now increasing numbers of foreign banks in India. Therefore, Banking in India has been through a long journey. Banking industry in India has also achieved a new height with the changing times. The use of technology has brought a revolution in the working style of the banks. Nevertheless, the fundamental aspects of banking i.e. trust and the confidence of the people on the institution remain the same. The majority of the banks are still successful in keeping with the confidence of the shareholders as well as other stakeholders. However, with the changing dynamics of banking business brings new kind of risk exposure. This study helps to know the emotional intelligence of employees working in educational institution. It is important for the employees working in service industries to have high level or morale with emotional intelligence. Emotional intelligence is not only crucial when you’re on the job - it’s also paramount when you’re searching for a graduate role and going through the recruitment process. In this paper an attempt has been made to identify the general sentiments, challenges and opportunities for the Indian Banking Industry. Public and private are among the many employers in retail banking and insurance that highlight the importance of emotional intelligence. It’s a quality that’s easily forgotten because it’s not explicitly requested or graduates don’t know what it means. This article is divided in three parts. First part includes the introduction and general scenario of Indian banking industry. The second part discusses emotional intelligence in retail the various challenges and opportunities faced by Indian banking industry. Third part concludes that urgent emphasis is required on the Indian banking product and marketing strategies in order to get sustainable competitive edge over the intense competition from national and global banks. This article is a small seed to existing branch of knowledge in banking industry and is useful for bankers, strategist, policy makers and researchers.
Emotional Intelligence, Employee and Customer Retention, Global Banking, Risk Management, Rural Market
A Clarke and Wright Improved Algorithm to Solve the Vehicle Routing and Traveling Salesman Problem
Vehicle Routing Problem (VRP) and Traveling Salesman Problem (TSP) are well known transportation problems. The problems can be seen in all the industries that involves goods distribution and transportation scheduling. Finding the shortest distance with respect to the given constraint contribute highly to save money and energy consumption. This paper investigates the possibility of creating a cellular application that can provide an instant routing plan through a simple heuristic (Clarke and Wright) in order to avoid the usage of more complicated approaches as metaheuristics and exact methods that normally taking very long CPU time.
Clarke and Wright, Domain Reduction, Traveling Salesman Problem
Sales of Ferrous and Non-Ferrous Metals in Indian Markets: Some Supply Chain Issues
Supply chain management embodies the complete synchronization of the business functions in an organization. It also involves the strategy across these business functions within a particular business and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole7. Metal supply chains involves another peculiarity as most of the companies involved are bothered more about the sales volumes rather than giving attention to the improving their supply chains. Companies in this sector often tend to give more importance to product rather than customer aspirations. In order to stay competitive a business has to strengthen its supply chain so that it adds more and more value in its offerings to the customers. This is even more important as customers are increasingly demanding more value in the product they buy. This has led the businesses to make their supply chains flexible and responsive.
Factor Analysis, Ferrous Metals, Metal Supply Chain, Non-Ferrous Metals, Sales, Strategy
Although the roots of CSR lie in philanthropic activities of corporations, globally, the concept of CSR has evolved and now encompasses all related concepts such as triple bottom line, corporate citizenship, philanthropy, strategic philanthropy, shared value, corporate sustainability and business responsibility. CSR is “the responsibility of enterprises for their impacts on society”. To completely meet their social responsibility, enterprises “should have in place a process to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders”. CSR is “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.” Corporate social responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
CSR, Philanthropic, Society, Strategy, Sustainability, Truth
Intelligent Query Expansion for the Queries Including Numerical Terms
Generally the query input by a user contains terms that do not match those terms which are used to index the majority of the relevant documents. Sometimes the unretrieved relevant documents are indexed by a different set of terms than those in the query. In order to solve this problem it is necessary to modify the user's query. To do so the researchers have proposed query expansion to help the user to formulate what information is actually needed. For nonnumeric terms researchers purposed many good solutions but as numerical values do not have any synonyms or stemming words, previous approaches were restricted to match the document exactly to the numerical terms that were present in the query. The method presented in this paper searches for the approximate matching of numerical terms also. The method uses fuzzy weighing of query terms with the help of fuzzy triangular membership function.
Fuzzy Membership Function, Information Retrieval, Numerical Terms, Query Expansion, Term-Weighting
Simulation of Manufacturing System at Different Part Mix Ratio and Routing Flexibility
In present market scenario, manufacturing industries need to focus towards capability to provide high product variety and availability of products at the point of demand. This situation creates pressure on manufacturing firms to be flexible and to reduce lead time to fulfill customer????s demand on time. Flexible manufacturing Systems (FMS)with appropriate Routing Flexibility (RF) in addition to different scheduling strategies is the appropriate manufacturing alternative in such a case. Such systems are capable to adjust changing product mix yet providing higher performance in dynamic business environment. This research work presents simulation analysis of a FMS with varying Routing Flexibility (RF) level at different part mix ratio to validate this. The results show that varying part mix ratio has appreciable effect on the system performance, when no routing flexibility is present in the system. Also for all product mix ratios, increase in routing flexibility levels continues to improve MST performance with diminishing return.
Dispatching Rules, Flexible Manufacturing System, Part Mix Ratio, Routing Flexibility, Sequencing Rules
A Study of Relationship of Perceived Organizational Politics and Spirituality at Workplace in IT and ITES Organizations
The increasing popularity of workplace spirituality has been associated with a myriad of benefits it is purported to bring about in the organizations, however not many empirical evidences of its inverse relationship with organizational politics have been reported. A sample of 202 employees from IT and ITES sectors based out of Delhi NCR was studied to not only examine the relationship of workplace spirituality with perceptions of organizational politics in a negative context as is popularly viewed but also look at the concept of positive/constructive politics at play in the organization. Analysis indicates significant relationship with the negative POPS but no relationship found with respect to positive politics. The reasons for these findings, its consequences and implications as well as directions for future research have been discussed.
Delhi-NCR, Organizational Politics, Positive Politics, Spirituality at Workplace, Workplace Spirituality
Linkages between Online game addiction & Learning Engagement: A study among Indian Medical Students
Purpose: Present research work aimed to find out the correlation between medical students’ online gaming addiction & their engagement in learning by considering three parameters of learning engagement i.e., cognitive, emotional, and behavioral engagement. Research Methodology: This is an empirical research work which employed quantitative research methods for data collection and its analysis. This study examined correlation between medical students’ online gaming addiction and their engagement in learning. This was achieved by employing a structural equation model (SEM) to address the issue of medical students developing addiction to online gaming. Findings: The research model validation results indicate that addiction to online games significantly affects how individuals interact behaviorally, emotionally, and cognitively. The results of this study supported the entire hypothesis i.e., H1, H2 and H3. Therefore, it’s concluded that being addicted to online games negatively and profoundly influences all aspects of learning involvement. Originality/Value: The model is predicated on particular variables that affect how online gaming addiction affect learning engagement of medical students. A few of the model’s shortcomings need to be filled in and haven’t received enough attention in earlier research. Practical Implication: Educators, scholars, guardians, and advisors can all gain from this research by embracing the right perspective on the legitimacy of video games and applying it as a reference when parenting their children. This study is also useful for the medical college management to guide their teachers about how to enhance learning engagement among students who are suffering from online gaming addiction. Paper Type: Student Research Initiative
Online Game Addiction | Cognitive Engagement | Emotional Engagement | Behavioral Engagement
From Algorithms to Attitudes: Bibliometric Insights into the Role of AI in Marketing Strategies and Consumer Behaviour (2015–2025)
Purpose: The study provides a bibliometric analysis of artificial intelligence (AI) into marketing strategies has profoundly impacted consumer decision-making and behaviour. Design/Methodology/Approach: A systematic bibliometric relation of 357 publications from the Scopus database between 2015 and 2025, focusing on the relation between AI technologies, promotional strategies, and consumer decision-making, was analysed using Biblioshiny (R) and VOSviewer. Findings: Research trends have indicated a tremendous increase in the scholarly interest in AI-powered marketing through the parallel rise in research output, citations, and thematic diversity during the last decade. The analysis, moreover, places “artificial intelligence,” “machine learning,” and “digital marketing” at the forefront of the inquiry while also bringing to light the areas of personalization, recommender systems, and conversational AI as the ones about which researchers are most curious. Besides, the authors, journals, and countries that have contributed the most, as well as influential papers and collaboration networks, are considered to present the intellectual landscape. There is a discourse on the gaps in research and future directions, where the changing role of AI in the consumer’s mind and marketing strategy is again a point of concern. Ultimately, these revelations provide not only insightful but also practical guidance for the academic and professional communities that are keen to grasp and exploit the transformative nature of AI in marketing. Originality/value: This creates a structured knowledge base that scholars and practitioners can use to position new studies, select target journals, and design research that improves understanding of how AI shapes consumer buying behaviour. Paper Type: Research Thought
Artificial Intelligence | Marketing | Decision Making | Consumer Behaviour | Bibliometric
Influencer Marketing and Electronic Word-of-Mouth (e-WOM) in Hospitality: A Bibliometric Review
Purpose: This study investigates the intellectual and thematic evolution of influencer marketing in the hospitality sector from 2008 to 22 January 2025, with the aim of identifying leading contributors, dominant research themes, and emerging gaps across this rapidly expanding field. Design/Methodology/Approach: A bibliometric analysis was conducted on 900 Scopus-indexed journal articles. Using Bibliometrix (R-package) and VOSviewer, the study applied performance analysis, co-occurrence mapping, co-citation networks, and thematic clustering to examine publication trends and the conceptual development of influencer marketing research in hospitality. Findings: The results reveal four major thematic clusters: (1) eWOM and influencer roles in hospitality, (2) tourism insights derived from influencer-generated content, (3) influencer marketing and travel decision-making, and (4) UGC-driven tourism promotion. Keyword co-occurrence further highlights core themes such as social media, user-generated content, destination image, and consumer perception. Although research on trust, engagement, and content credibility is well established, emerging areas including AI-generated content, influencer transparency, algorithmic visibility, and cross-cultural perspectives remain underdeveloped. Originality/Value: By synthesizing a fragmented body of literature, this review offers a structured and comprehensive knowledge base for scholars and practitioners. It also presents a forward-looking research agenda that supports more credible, data-driven, and culturally relevant influencer strategies in the digital hospitality environment. Paper Type: Research Thought
Influencer Marketing | Hospitality Industry | User-Generated Content | Travel Decision-Making Destination Branding | Social Media Marketing | Bibliometric Analysis
Integration of GI-Tagged Products into Indian Tourism Promotion: An Analysis of Government Policies, Frameworks, and Platforms
Purpose: Geographical Indications (GIs) represent unique cultural and economic assets that link products to their specific origins, offering significant potential for place-based tourism branding. This study analyzes the extent to which Indian States and Union Territories (UTs) integrate GI-tagged products into their tourism policies and promotional strategies. Methodology: Adopting a qualitative-descriptive research design, the study analyzes official tourism policies, planning documents, promotional materials, and digital platforms of all 28 Indian states and 8 Union Territories. Indicators are developed to assess policy references, branding visibility, and the presence of GI-based tourism experiences. The analysis is further contextualized using domestic and foreign tourist arrival data to interpret GI integration, leading to the identification of seven distinct types of States/UTs (Type 1-7). Findings: The findings of the study reveal a systemic disconnect between GI abundance and formal tourism policy integration and limited GI tag visibility in tourism promotion platforms. Nevertheless, strong experiential readiness—manifested through craft trails, agro-tourism, festivals, and artisan interactions—indicates substantial untapped potential for GI-led tourism development. Only two states-Uttar Pradesh and Tamil Nadu are found to be Type 1 Aligned states and thus high-performing models. Originality: There is hardly any study done to specifically examine how governments integrate GI tagged products into tourism policies and promotional strategies. This paper addresses the gap and underscores the importance of institutional recognition and policy convergence in transforming GI-tagged products into strategic tourism assets. Grounded in tourist motivation theories, policy framing theory, and destination branding theory, the paper concludes with policy recommendations to strengthen GI-based tourism development and promotion in India. Paper Type: Review of Literature
Geographical Indication (GI) | Tourism Policy | Tourism Promotion | Destination Branding | GI Tourism
Key Factors and Measures of Financial Performance: A Review Study of Multi-Industry
Purpose: This study aims to review the empirical studies to find out which factors influence financial performance and what measures have been used to study financial performance in multi-industries. Design/Methodology/Approach: The study consolidates empirical evidence on the factors influencing financial performance and its measures through a comprehensive literature review approach. This review includes literature that have empirically investigated financial performance across diverse industrial contexts including PPP projects, manufacturing companies, microfinance institutions, fast-moving consumer goods companies, advertising and marketing companies, social enterprises, and other non-financial corporations. Findings: This review reveals that the factors such as leverage, liquidity, capital structure, ownership patterns, firm size, growth, and economic conditions significantly impact financial performance. However, it is observed that their significance is contingent upon the varying context. It is also important to observe that various research studied financial performance through diverse measures. Some implement accounting measures such as ROA, ROE, or ROCE. While others consider market valuations as measured by Tobin’s Q. Some studies have also used sustainability measures such as operational self-sufficiency or operational indicators including profit margins and growth rates. Originality/Value: This study reviews the empirical research from multiple industries and since it is not focused to a specific industry, the results and insights of this study reflects broader patterns of influencing factors and measures of financial performance. Paper Type: Review of Literature
Financial Performance | Performance Measures | Leverage | Liquidity | Capital StructurevMacro-economic Factors
Credit Risk Management Practices in Indian Public and Private Sector Banks: A Literature Review of Select Papers
Purpose: This study critically examines credit risk management (CRM) practices in Indian public and private sector banks. It identifies key drivers of non-performing assets (NPAs) , compares ownership-based performance differences and evaluates the role of traditional and emerging AI and ML-based risk-management tools in enhancing banking stability. Design/Methodology/Approach: A literature review was conducted of 37 selected research papers published between 2021 and 2025, from academic databases such as Scopus and Google Scholar, covering causes of credit risk, NPA management, comparative performance of public vs. private banks, credit risk measuring models and the incorporation of machine learning and explainable AI techniques. Findings: In terms of asset quality, profitability, growth, operational effectiveness, and credit risk management techniques, private sector banks routinely outperform public sector banks while having lower non-performing assets (NPA) levels. Willful defaults, priority-sector lending, capital diversion, and macroeconomic shocks are the main causes of credit risk, which is still present today. Capital adequacy, liquidity, market discipline, and optimal earnings quality serve as effective buffers. Mergers improve solvency but not always efficiency. The Insolvency and Bankruptcy Code (IBC) has accelerated NPA resolution since 2018. Artificial Intelligence (AI), big data, ensemble models, and XAI (LIME/SHAP) greatly boost predictive models tailored to India for assessment of creditworthiness and default probability estimation are still in the developing stage. Originality/Value: This review consolidates fragmented evidence into a cohesive framework which provides the most updated synthesis of ownership-wise CRM effectiveness in Indian banking highlights critical research gaps specially India-centric predictive and behavioral models and offers actionable implications for regulators, bankers and scholars in the post-digital and IBC era. Paper Type: Review of Literature
Credit Risk Management | CRM | Banking Practices | Private Bank | Public Bank
Relationship Among Sustainable Supply Chain Management, Employee Retention, and Organizational Performance: A Literature Review
Purpose: This study aims to examine the relationship between sustainable supply chain management and organizational performance in the manufacturing industry. This study further extends its research on the role of employee retention between sustainable supply chain management and organizational performance. Design/Methodology/ Approach: This is a systematic literature review. We screened 361 articles based on title out of which 150 articles selected for abstract reading and finalized 89 for full paper reading on sustainable supply chain management, employee retention, and organizational performance. Findings: The findings of this study clearly indicate that organizations that adopted SSCM into their business operations have substantially improved their organizational performance through enhanced employee retention and outperformed their competitors. Originality/Value: The study identifies important factors influencing the relationship among SSCM, ER, and OP and offers scope for empirical research in the future for new research scholars. Paper Type: Review of Literature
Sustainable Supply Chain Management | Supply Chain Management | Employee Retention | Green Human Resource Management | Organizational Performance
Global Trends in Women’s Political Empowerment: A Systematic Literature Review using PRISMA FRAMEWORK, 2020
Purpose: The purpose of the study is to know global trends in women’s political empowerment, with a focus on the role of gender quotas, systemic barriers, intersectional challenges, and the role of digital platform. Design/Methodology/Approach: A systematic literature review was carried out in the study using the PRISMA framework on articles available in the Scopus database for the period from 2000 to 2023. The study was started with the selection of 776 publications, out of which only 30 high-quality studies were considered for final analysis. The review brought together evidence from various geographic regions and thematic areas, touching on topics like gender quotas, structural barriers, intersectionality, and digital empowerment. Findings: The analysis reveals that gender quotas are a means of boosting women’s representation, with Rwanda and India standing out as key examples. Rwanda’s progress is remarkable with the significant representation of women in Parliament. India’s path has been slower due to traditional patriarchal system. In addition, studies show how digital platforms play a role in promoting political engagement. Originality/Value: The study brings two decades of research, which gives a wide form on the political participation of women from global, intersectional, and digital perspectives. Paper Type: Review of Literature.
Digital Platforms | Gender | Political | Quotas | Women Empowerment
Role of NEP 2020 in Management Education
Purpose: The National Education Policy (NEP) 2020 represents a major reform initiative aimed at transforming India’s higher education system to meet global standards and evolving economic demands. This study examines the implications of NEP 2020 for management education, with a specific focus on multidisciplinary learning, skill-based education, technological integration, and holistic student development. The paper critically evaluates how these reforms may reshape management curricula and contribute to the development of globally competent and socially responsible business leaders. Design/Methodology/Approach: The study adopts a mixed-method research design combining quantitative surveys and qualitative inquiry. Survey data were collected from management students, faculty members, and academic administrators to assess perceptions of readiness and early outcomes related to skills development, employability, and curriculum redesign under NEP 2020. In-depth interviews and focus group discussions were conducted to explore stakeholder interpretations of NEP-driven reforms and the challenges associated with implementing multidisciplinary and experiential learning models. A descriptive–explanatory approach was employed to map institutional adoption patterns and implementation status. Findings: The findings indicate a generally positive attitude among educators toward NEP reforms and a willingness to adapt to policy-driven changes. However, adoption patterns are uneven, with premier institutions progressing faster than resource-constrained colleges. Management programs are more likely to initiate NEP implementation through elective diversification and industry-linked projects, while comprehensive structural reforms remain gradual. The study also finds tangible progress toward NEP’s multilingual and inclusion objectives, suggesting increasing accessibility for non-English learners and demonstrating the feasibility of implementation in large and open universities. Originality/Value: This study offers early empirical insights into NEP 2020’s implementation within management education—an area that remains underexplored in existing literature. By integrating perspectives from multiple stakeholders, the paper contributes to policy and academic discourse by highlighting both opportunities and practical constraints in operationalizing NEP reforms. The findings provide actionable implications for institutions and policymakers seeking to align management education with national reform objectives. Paper Type: Theme Based Paper
Academic Bank of Credits | Multidisciplinary Learning | Skill-Based Education | Innovation | Management Education
Adoption and Resistance to Robo-Advisory Services: A Narrative Review
Purpose: This paper synthesizes and critically evaluates academic literature on the adoption and resistance toward robo-advisory services, with particular focus on trust, technology acceptance, and behavioural perspectives. By concentrating on emerging markets, especially India, the study aims to identify dominant theoretical patterns, contextual dynamics, and unresolved research gaps influencing investor engagement with automated financial advice. Design/methodology/approach: The study adopts a narrative literature review approach based on a transparent and structured identification of prior research. Peer-reviewed journal articles published between 2015 and 2025 were sourced mainly from Scopus and Web of Science, with selective support from Google Scholar. An interpretive thematic synthesis was employed to integrate insights from technology acceptance models, behavioural finance, and human computer interaction. Findings: The review indicates that robo-advisor adoption is not determined by technological efficiency alone, but emerges from an interaction of functional, psychological, and contextual factors. While performance expectancy and ease of use provide a basic foundation for adoption, trust plays a central mediating role. Behavioural tendencies such as algorithm aversion, overconfidence, and preference for human expertise continue to restrict diffusion, particularly in high-stakes financial decisions. In the Indian context, social influence, security concerns, and status quo bias further intensify resistance. Originality/Value: By integrating adoption-focused and resistance-focused perspectives and distinguishing between cognitive and affective trust, this review offers a theory-driven synthesis that strengthens understanding of robo-advisory adoption in emerging market settings. Paper Type: View Point
Robo-advisory Services | Trust | Technology Acceptance | Behavioural Finance | Emerging Markets
Construction and Validation of Scale to measure Perceptions of Students towards Blended Learning in Higher Education
Purpose: The use of blended learning is gaining acceptance in the educational system. It is observed that the educational stakeholders hold different opinions regarding blended learning. The change in the perceptions towards blended learning can impact on the implementation of blended learning. It is imperative to understand the students’ perspectives of the blended learning instruction; which would be significant to manage and enhance the blended learning process in Indian context. Therefore, in this background, the present paper aims on the development of a scale to study the perceptions of students of higher education towards the blended learning Design/Methodology/Approach: In order to validate the scale to know the perceptions of students of higher education towards blended learning, a five-point Likert Scale was developed, after a comprehensive review and analysis of the available literature. To validate the present scale an exploratory factor analysis and Monte Carlo PCA were conducted. The scale was administered on a representative sample of 211 students from higher education. Findings: The final scale to measure the perceptions of students of higher education consisted of 35 items. The final scale with five dimensions (dimension 1=15 items, dimension 2= 5 items, dimension 3= 6 items, dimension 4= 4 items, and dimension 5= 5 items) found valid and reliable to study the perceptions of students towards blended learning instruction. Research Limitations/Implications: The increasing number of research studies on blended learning leads to the need for the development of valid and reliable psychometric scale for the assessment of perception towards it. Thus, the present scale would be helpful in assessing perceptions of students of higher education towards blended learning. Since, the scale has been designed, developed and validated in the contexts and Indian higher education institutional settings, the scale would be useful for comparative purposes also. Originality/Value: The present paper presents the process of the construction, validation and factor analysis of an-empirically-based psychometric scale to study the perceptions of students. Paper Type: Empirical Research Paper
Blended learning | Students | Higher Education | Perception
Assessing Work-Life Balance Patterns in the Hotel Sector: A Cluster-Based Examination of Employee Groups and Their Demographic Homogeneity
Work Life Balance | Gender | Hotel Category | Job Levels | Cluster Membership
Performance Measurement of Emerging ESG themed Equity Mutual Funds: Evidence from India
Purpose: The purpose of this study is to measure the performance of emerging Environmental, Social, and Governance (ESG)–themed equity mutual funds in India. The paper aims to assess whether ESG-oriented funds have been able to deliver risk-adjusted returns comparable to or superior to conventional equity mutual funds, while also examining their consistency, volatility, and downside risk in the Indian capital market context. Design/Methodology/Approach: A sample of selected ESG-themed equity mutual funds operating in India is analysed over a defined study period. Performance is evaluated using standard risk–return measures such as mean returns, standard deviation, beta, Treynor ratio, Sharpe ratio and Jensen’s alpha. Benchmark market indices and comparable non-ESG equity funds are used for relative performance evaluation. Statistical tools and hypothesis testing are employed to examine the significance of performance differences. Findings: The empirical results indicate that emerging ESG-themed equity mutual funds in India have demonstrated competitive returns with relatively moderate risk levels. While some ESG funds outperform their benchmarks and conventional peers on a risk-adjusted basis, others show comparable but not superior performance. Originality/Value: This study contributes to the limited empirical literature on ESG mutual fund performance in the Indian context. By focusing on emerging ESG-themed equity mutual funds, the paper provides deep insights for stakeholders like general investors, fund managers, and policymakers regarding the financial viability of sustainable investing in India. Paper Type: Empirical Research Paper
ESG-themed Mutual Funds | Risk-adjusted Returns | Sustainable Investing | Mutual Fund Performance
Examining the Role of Emotions in Gen Z’s Behavioural intention of adoption of Digital Financial Services
Purpose: This study examines Generation Z’s adoption of digital financial services by integrating the Technology Acceptance Model (TAM) with emotional and cognitive behavioral factors. The research investigates how social influence, perceived usefulness, perceived ease of use, digital financial literacy, and emotional biases—namely optimism bias, impulsive buying, and present bias—shape behavioral intention and subsequently drive actual digital financial service adoption. Design/Methodology/Approach: A quantitative research design was employed using a structured questionnaire administered to Gen Z respondents in Delhi NCR. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural relationships. The extended TAM model was checked by testing indirect, direct, and effect-size relationships between the various constructs under study that determine the digital financial service adoption. Findings: The results showed that the behavioral intention is the most relevant predictor of actual adoption of digital financial services. The most relevant antecedent of intention was found to be digital financial literacy , followed by perceived usefulness and optimism bias, which highlights the role of education about digital platform usage and financial literacy as a whole and perceived value. On the other hand, factors like social influence and perceived ease of use, along with present bias, were discovered to be statistically insignificant in intention prediction, which suggests that digital users are more focused on functionality along with social validation over emotional impulse and usability. The present model showed strong statistically predictive accuracy and statistically satisfactory discriminant validity. Originality/Value: This study increased the literature of technology adoption by integrating the classical Tam construct with emotional biases and empirically showed their selective impact among Gen Z digital users. This presented new insights into various technological, social, and psychological mechanisms driving adoption of digital financial services among Gen Zs. The findings could provide useful implications for fintech innovators, policymakers, and financial institutions who are desiring to design user-centric and socially useful digital financial products. Paper Type: Empirical Research Paper
Impact of Crises on Efficiency, Effectiveness and Performance of Indian Banks: A Network Directional Distance Approach
Purpose: The purpose of the study is to evaluate how the exogenous crises like the Global Financial Crisis (GFC) and the COVID-19 pandemic have impacted the efficiency, effectiveness and performance of the Indian banking system. Design/Methodology/Approach: A two-stage directional distance function-based network data envelopment analysis (DDF-NDEA) model is employed to calculate efficiency, effectiveness, and overall bank performance scores of each bank. The second stage employs bootstrapped truncated regression to study the impact of the crises on bank performance. Findings: Empirical results highlight a notable difference in the impact of crises across ownership groups. In particular, public-sector banks exhibit a significant rebound in their overall performance following the GFC. Furthermore, no adverse impact of the COVID-19 pandemic overall bank performance was observed. Originality: To the best of our knowledge, few studies have yet evaluated the impact of the GFC and COVID-19 pandemic on the efficiency, effectiveness and performance of Indian commercial banks. Paper Type: Empirical Research Paper
DDF-NDEA | Performance | Efficiency | Effectiveness | Crisis | Global Financial Crisis | Covid-19 pandemic