Chauhan, Divyanshu, Sakshi Goel, and Arti Gaur. “A Study on Impact of Advertising, Packaging, and Branding of FMCG Products: Consumer Behaviour Analysis in Delhi NCR”. Global Journal of Enterprise Information System 15, no. 1 (May 25, 2023): 58-66. Accessed December 22, 2024. https://gjeis.com/index.php/GJEIS/article/view/709.