Vol. 17 No. 3 (2025): Volume 17 | Issue 3 | Jul-Sept 2025

View Vol. 17 No. 3 (2025): Volume 17 | Issue 3 | Jul-Sept 2025

Published: 2026-04-02

Table of Contents

Table of Contents

ix-x
- TOC

Message from Editor-in-Chief

Message from the Editor-in-Chief

1
- MCED

Message from Managing Editors

Message from Managing Editors

2-5
- MME

Message from Associate & Assistant Handling Editors

Message from Associate & Assistant Handling Editors

6-7
- MAAHE

Message from Resident Handling Editors (Student Category)

Message from Resident Handling Editors (Students Category)

8-10
- MRHE

Empirical Research Papers

Consumer Behavior on Green Products

Neeraj Kumar Singh, Mayank Jindal, Prakash Narain Pandey, Mansi Bajpai (Author)

11-20
- ERP 1
The Role of Risk Perception in Mutual Fund Investment Decision Making by North Indian Retail Investors

Sanjeev Singh, Gyan Prakash Yadav (Author)

21-32
- ERP 2

Theme Based Papers

The Evolution of Digital Finance in India: Opportunities, Challenges, and Policy Directions Towards Viksit Bharat 2047

Sonakshi Jaiswal, P. Kishan Rao (Author)

33-38
- TBP 1
Climate Change and Extent of Agricultural Scarcity in Rajasthan

Chander Mohan Negi, Abhinav Parashar (Author)

39-51
- TBP 2
Long Term Industry-Wise Trends of Mergers and Acquisitions in India

Pooja Malik, Rashmi Bansal (Author)

52-60
- TBP 3

Case Study Based Papers

Analyzing the Effectiveness of Fundraising Channels in NGOs: A case Study Based on Pawzzitive Foundation

Anshu Tyagi, Kashish Goyal (Author)

61-67
- CSBP 1
A Case Study on National Recruitment Agency (NRA): How it can strengthen the recruitment and selection process of Government of India and the reasons for its stagnation

Bimal Kumar Gupta, Kotaru Ravi Sankar (Author)

68-76
- CSBP 2

View Point

An Overview of an AI-Powered Wellness Application: The Disha App

Shalu, Anupriya Pandey (Author)

77-82
- VP 1

Review of Literature

Relationship Among Lean and Just-in-time (JIT) Supply Chain Management, Competitive Advantage, and Organizational Performance: A Literature Review

Manoj Sarkar, Anurag Saxena (Author)

83-91
- RoL 1
Evaluating Sustainability Integration in India’s Tourism Policy Framework (1982–2022)

Shikhar Shukla, Paramita Suklabaidya (Author)

92-104
- RoL 2

Student Research Initiative

Behavioural Finance and Investment Decision-Making During the COVID-19 Crisis: Evidence from India

Chandrika Bharti (Author)

105-113
- SRI 1